ASSOCIATION OF THE UNITED STATES ARMY

The Association of the U.S. Army unveiled a new logo inspired by the World War II Army Rangers who scaled the cliffs of Pointe du Hoc in Normandy, France.

Revealed Oct. 9 at the opening ceremony of AUSA’s 2023 Annual Meeting and Exposition, the new logo represents AUSA’s role as the Army’s premier association and its efforts to grow and connect with a new generation of soldiers.

Established in 1950, AUSA adopted its current logo in August 1954. Designed by one of AUSA’s first members, it features a bald eagle, an olive branch, a shield and a torch.

Inspiration for a new logo for the Association of the U.S. Army, set to be revealed Oct. 9, came from a band of storied U.S. Army Rangers on D-Day.

On June 6, 1944, as U.S. and Allied forces stormed the beaches of Normandy, France, the Rangers scaled the steep cliffs of Pointe du Hoc. Located 4 miles west of Omaha Beach, the Germans had built a fortified position for a coastal battery of six 155-mm howitzers. It was one of the most dangerous elements in the German coastal defenses in the area, according to the Army.

The Association of the U.S. Army will unveil a new logo Oct. 9 representing its role as the Army’s premier association and its efforts to grow and connect with a new generation of soldiers.

This is a big step, said retired Gen. Bob Brown, AUSA president and CEO.

“A brand gives an organization a unique identity, and AUSA has had the same one since the 1950s,” he said. “We’ve gone through tremendous growth, now with over a million members, and are always evolving to meet the needs of our Army.”

The Association of the U.S. Army is announcing the award of its national scholarships for 2023 valued at almost $330,000.

Forty-one scholarships are being awarded to AUSA Premium members.

Three full-ride scholarships are awarded for Trident University, an accredited online institution offering bachelor’s and master’s degrees that gives credit for leadership and professional experience. Each scholarship is valued at $48,000.

The recipients are Tavia Smith, Sgt. 1st Class Nicholas Smith and Angela Hall.

Sgt. 1st Class Alwyn Cashe, who ignored his own wounds and repeatedly entered a burning vehicle to save his soldiers, is the focus of the latest graphic novel in the Association of the U.S. Army’s series on recipients of the nation’s highest award for valor.

Medal of Honor: Alwyn Cashe tells of the infantryman’s actions on Oct. 17, 2005, when his Bradley Fighting Vehicle was struck by a roadside bomb near Samarra, Iraq. Cashe suffered terrible burns, but he kept returning to the burning vehicle to rescue his soldiers.

The Association of the U.S. Army has announced the recipients of its 2023 National Awards, which honor individuals for their selfless service and dedication to the Army and its soldiers.

The Association of the U.S. Army’s Board of Directors has elected one new director and reelected four current members to serve on the association’s board.

The actions were taken when the board, AUSA’s governing body, met June 26.

Elected to serve as director is Lisa Atherton, president and CEO of Bell and a member of Textron’s Corporate Leadership Team. She will complete the term of Mitch Snyder, who announced his retirement from Bell in April. Snyder, who had led Bell since 2015, retired after serving on the AUSA board since 2019.

The Association of the U.S. Army is releasing three new podcasts in August as part of its relaunched “Army Matters” series.

First up is a two-part series focused on what the next generation of Army leaders think, featuring ROTC and Junior ROTC cadets.

Many of today’s Army leaders started out as cadets in ROTC or Junior ROTC. AUSA digs deeper to find out what the youth in the programs today think about the Army and the world around them.

After a dramatic surge in the past year, the Association of the U.S. Army proudly announces it has reached its goal of having 1 million members.

The growth results from an initiative to provide basic, no-cost memberships to attract younger participants and a concentrated effort to identify like-minded organizations that share AUSA’s support for a strong national defense and Army.