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The Exhibits Manager’s responsibilities include the planning and execution of Industry and Military exhibits at all domestic symposia, including the Annual Meeting. Prepares exhibitor prospectus in conjunction with host Commands and coordinates the sale and assignment of exhibit space for all industry and military participants, including National Partners, Community Partners, and non-members. Interfaces directly with the official contractor and ancillary service providers for domestic symposia as assigned and the Annual Meeting.

This position develops the marketing strategy, in conjunction with the Senior Director of Meetings and the Director of Industry Programs, for the sale of exhibit space at the Annual Meeting and AUSA domestic symposia as assigned. As primary point-of-contact for industry participants at AUSA events, works with potential National Partners, Community Partners, and Non-Members for recruitment, and also to retain current members and exhibitors by providing superior customer service.

Specific Responsibilities & Duties for all domestic symposia:

  • Plans and prepares the exhibitor prospectus for domestic symposia
  • Plans and prepares the websites for domestic symposia
  • Designs eblast templates to be used for current and potential exhibitors
  • With the Director of Industry Programs creates sales plan for domestic symposia and tracks all communication with potential exhibitors
  • Creates database of leads to be used by international team and sponsorships
  • Responds and tracks all inquiries providing excellent customer service
  • Develops floor plan within eShow software package for each event, using decorator supplied AutoCAD files.
  • Manages set up of events and rate structure in eShow in conjuction with the Registrar and the Deputy Director for Sponsorships
  • As primary POC for exhibit space, plays a key role in recruiting new National Partners and Community Partners.
  • Works in conjuction with Deputy Director of Sponsorships to upsell and increase involvement
  • Reviews and updates terms of Exhibitor Contract with guidance from the Senior Director of Meetings and the Director of industry Programs as needed.
  • Creation of pages geared towards the interests of attendees vs. exhibitors.
  • Attendee postcard content, design, and mailing list
  • Works with exhibitors on completion of necessary contracts, booth preferences, and assignments
  • Assigns exhibit space using eShow
  • Keeps floor plan updated online using eShow
  • Confirms exhibitor contracts and sends invoices to exhibitors
  • Assists exhibitors with preparation for show as needed
  • Manages exhibitor contact list on eShow and updates company names and contacts accordingly
  • Review exhibit booth designs to ensure that they conform to guidelines
  • Follows up with exhibitors on missing down payments / late payments
  • Prepares floor plans and exhibitor lists for contractors and publication in the final show guide for each symposium
  • Communicates directly with the official contractor to plan and execute all aspects of the exposition area at AUSA symposia
  • Works directly with official contractor to create the Exhibitor Services Manual
  • Acts as Floor Manager at AUSA symposia
  • Arranges and works with security at AUSA symposia
  • Writes exhibitor thank you letters
  • Produces the Exhibitor Show Guide and Floor Plan at each domestic event
  • Writes content for a few pages
  • Edits entire piece, including submitted exhibitor descriptions
  • Collects materials from sponsorships, marketing, and meeting planner
  • Coordinates timetable and scheduling with MarketSmart and printer
  • Ensures timely delivery of materials
  • Tracks sales and reports to internal team, GES, MGL, convention center/hotel, and lead meeting planner
  • Complete analysis of exhibit space trends at symposia based on exhibitor feedback

Job Requirements

The candidate should have at least five years of experience in exhibit management, and a working knowledge of and proficiency in exhibit logistics, including sales and marketing, managing floor space, working with a general contractor, working with convention centers and hotels, publishing show guides, and a familiarity with standards and practices within the tradeshow industry. Knowledge of eShow a requirement. Knowledge of Sales Force/Fonteva a plus. Computer proficiency in Windows, Microsoft Office, Adobe Suite, and Excel.

Work Environment

Candidate should be able to work in a fast paced pressure-filled, deadline oriented environment with minimal supervision. Ability to travel is a requirement. Ability to function as part of a team is a must.

Salary

$85,000.00 to $90,000.00 /year

 

 

AUSA provides an excellent benefits package with health, dental, life, disability, and 401(k).

AUSA is an Equal Opportunity Employer.   Interested candidates may send resume and cover letter to [email protected] to be considered.

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