Pardot
Pardot
Pardot is a software as a service (SaaS) marketing automation platform by SalesForce that we use for mass email service.
Pardot is one of the leading mass email service available and it is designed to connect with Fonteva, AUSA’s new Automation Management System which will come on line later this year. It allows for chapters to have direct access to their membership email lists. Also, it has a robust analytical tool for chapters to research some key message diagnostics.
Pardot Resources
ASK Toolkit - Pardot User Guide
Training Videos