The Army Values. If you spell out leadership as LDRSHIP, each one of those letters spells out the Army values: Loyalty, Duty, Respect, Selfless service, Honor, Integrity, and Personal courage. The Army has always had values, dating back to Baron von Steuben at Valley Forge in 1778 when he established those attributes and traits that an NCO should have. The values apply to every soldier who wears the uniform, from E-1 through O-10, Active, Guard, and Reserve. Army Chief of Staff General Eric Shinseki will live by the same set of values that he expects every private to live by, and I'll do the same. The Army values are leadership; leadership is Army values.SMA Robert E. Hall