Guaranteed Rate

Guaranteed Rate is one of the largest retail mortgage lenders in the United States, helping Americans secure home loans in all 50 states and Washington D.C.  

Born out of the promise to give exceptional customer service, low rates, and helpful advice, Guaranteed Rate delivers this with industry-changing technology and the best-of-the-best loan officers in the industry.

Since its founding in 2000, Guaranteed Rate, which began in a Chicago loft with 15 people, now employs nearly 5,000 people in over 350 fully licensed offices across the United States. Since its launch, Guaranteed Rate has helped thousands of borrowers afford their dream home, financing nearly $24 billion in volume in 2018 alone. Guaranteed Rate continues to shake up the market with its business strategy. This is done by following Founder and CEO Victor Ciardelli’s revolutionary, market-disrupting model:

  1. Give a low rate on the right mortgage product, along with transparent, fair fees.
  2. Leverage cutting-edge technology to streamline the mortgage process and simplify every step.
  3. Provide unmatched service and expert advice to help the customer find the perfect mortgage.

This model was born from the understanding that buying a new home can be a daunting experience. Prior to Guaranteed Rate, the process was cumbersome and complicated. It was a marketplace in favor of lenders, not borrowers. Ciardelli wanted to approach it differently and see what happens when you put the customers’ needs first.

So, Guaranteed Rate created something new. To simplify the process for customers, they introduced “Mortgage PODs,” pairing top-performing loan officers with a team of highly trained specialists and using state-of-the-art data and communications technology. As the company grew, it introduced new technology to an old industry. Guaranteed Rate introduced tools such as the World’s First Digital Mortgage, an Intuitive Loan Finder, and an online Mobile App.

To streamline the process, the company uses an online document and storage system that lets customers easily share financial documents in a secure environment and eliminates time-wasting faxing and paper pushing.

While the company grew, it continued to focus on people. Not just customers, but their communities.  They opened a 501(c)(3) public charity that provides hope and relief to those in need through tailored financial support. Founded in 2012, the Guaranteed Rate Foundation has granted more than $3 million to over 300 individuals. Helping recipients affected by domestic violence, homelessness, medical emergencies, natural disasters and the unexpected loss of loved ones.

Employees even work in their communities on their own, going above and beyond what’s needed of them. For example, one Branch Manager/VP of Mortgage Lending, Jason C. Scott, an Army veteran, works with the U.S. Vets Initiative helping to inform them of all the housing benefits available to them due to their service.

Having loan officers and employees who have served, Guaranteed Rate focuses on its mission to ensure the well-being of U.S. veterans and active duty personnel. As Guaranteed Rate continues to grow, it is keeping its eyes focused on the people who have already taken it so far. With the assistance of modern technology, hiring the best-of-the-best, and giving clear concise advice, Guaranteed Rate maintains its reputation as an innovator in the industry. Ultimately, it’s the ability to bring together technology and people that sets it apart in the mortgage community.

Guaranteed Rate is a Top 10 retail lender in the US and provides VA, FHA, First Time Homebuyers, USDA, and Conventional lending in all 50 States. For our Military, the advantages with the VA Loan include: zero down payment options and no private mortgage insurance (PMI).

Guaranteed Rate, Inc. has no affiliation with the US Department of Housing and Urban Development, the US Department of Veterans Affairs, the US Department of Agriculture or any other government agency. Applicant subject to credit and underwriting approval. Equal Housing Lender. NMLS ID #2611

Corporate Structure


Victor Ciardelli, CEO
  • CEO: Victor Ciardelli
  • Headquarters: 3940 N. Ravenswood Chicago, IL 60613
  • Telephone: (866) 934-7283
  • Website: www.Rate.com