Avalon Holographics
Avalon Holographics
Avalon Holographics’ mission is to harness holographic technology for life saving applications and we have created the world’s most advanced 3D holographic display table: NOVAC. Committed to serving the U.S. defense community, Avalon stands ready to support its partners in any way possible, delivering transformative tools for better decision-making and operational success.
COMPANY HISTORY
Founded in 2015, Avalon Holographics began with a bold vision: to tackle a significant, exciting, and seemingly impossible problem. With this ambitious goal, a group of innovators—led by Wally Haas, a seasoned entrepreneur—decided to reimagine the way people perceive and interact with visual content. Their solution? The development of a true holographic screen—one that required no glasses, no headgear, just pure, lifelike visuals that feel as real as the world around us.
Wally Haas, who had previously built and sold a successful tech company (Avalon Microelectronics), launched Avalon Holographics with a self-funded investment of $3.9 million. From the start, Haas knew what success would look like and how to assemble the right team to achieve it. Nearly a decade later, Avalon has grown into a powerhouse of innovation, employing 96 experts across diverse fields, including 13 PhDs in engineering, software development, and applied science. The company thrives on a flat organizational structure and an open, collaborative environment, fostering creativity and productivity.
Avalon is headquartered in St. John’s, Newfoundland, Canada, with additional operations in Alberta, where fabrication specialists work at the nanoFAB facility at the University of Alberta and the National Research Council’s Nanotechnology Research Centre in Edmonton. Additionally, Avalon has a business development office in Ottawa and a growing presence in the United States, with team members in Orlando, Florida, and Fort Liberty, North Carolina.
INNOVATION AT AVALON
At Avalon, we believe in being Open, Inquisitive, Playful, and Intense—core values that define our approach to problem-solving and innovation. Combining expertise in optical display technology, lasers, computer vision, data visualization, material chemistry, nanotechnology fabrication, and high-performance data processing, we have pioneered display technology that is poised to revolutionize the production and consumption of visual content.
Our holographic display is unique in their ability to generate a discrete light field, creating a viewing experience indistinguishable from observing real-world objects. Unlike traditional 3D visualization tools, Avalon’s displays require no headsets or glasses, offering users a lifelike and comfortable experience. This cutting-edge technology is not just innovative—it’s transformative. By creating displays that provide unmatched spatial and depth perception, we are paving the way for breakthroughs across medical, defense, and consumer applications.
Avalon’s commitment to innovation is reflected in its robust intellectual property portfolio, which includes 58 granted patents worldwide and 48 pending applications. This positions Avalon as a leader in the global holographic display market and demonstrates our relentless pursuit of technological excellence.
SUPPORTING THE U.S. ARMY
Avalon Holographics is honored to support the U.S. Army and proud to be a member of the Association of the United States Army (AUSA). This partnership marks an exciting new chapter for Avalon as we work to better understand and meet the needs of the Army’s mission. With our cutting-edge technologies and a shared commitment to innovation, we aim to deliver solutions that enhance mission effectiveness and safety.
TRANSFORMATIVE CAPABILITIES: NOVAC HOLOGRAPHIC DISPLAY TABLE
At the heart of Avalon’s technological achievements is NOVAC, our flagship 3D holographic display table. Designed to replicate the experience of viewing real objects from different angles, NOVAC allows multiple users to simultaneously see and interact with the same data. This capability fosters collaborative decision-making, offering clear and intuitive insights into complex information. NOVAC provides unmatched 3D visualization, significantly enhancing cognitive performance, improving situational awareness, and optimizing mission-critical decisions.
NOVAC is already making waves in various defense applications. Early demonstrations have shown its effectiveness in key operational areas, including:
- Mission Planning
- Mission Briefing
- Blue Force Tracking
- Wargaming
- Counter Unmanned Aerial Systems (c-UAS)
- Electronic Warfare (EW)
- Blast Overpressure
- Training Programs
- Multi-domain Operations
- Enhanced Situational Awareness (SA)
- Common Operating Picture (COP)
- Decision Support
With NOVAC, Avalon is enabling the U.S. Army to see beyond traditional limits, empowering teams with tools to optimize critical decision making.
A VISION FOR THE FUTURE
As the world moves toward increasingly complex and data-driven operations, Avalon Holographics is leading the charge in display technology. By delivering solutions that merge technological sophistication with human-centric design, Avalon is transforming how we see, understand, and act on visual information. Whether in defense, healthcare, or beyond, Avalon’s innovations are driving a new era of intuitive experiences.
We are excited to continue our journey, building stronger relationships with the U.S. Army and its partners, while shaping the future of holographic technology. Together, we can achieve a safer, smarter, and more connected world.
CONTACT
240 Waterford Bridge Road, St. John’s, NL, Canada A1E 1E2
1.709.701.8218