HEADLINE NEWS
The Army has implemented more than a dozen new initiatives, with more on the way, as the service continues to transform the way it manages soldiers’ talents, skills, interests and careers.
A new Army National Guard recruiting campaign targets the youngest eligible population by inviting them to be the next great generation that meets the challenges of a complex world.
A dozen real soldiers in different career fields are at the heart of the newest iteration of the Army’s “What’s Your Warrior?” social media-centered recruiting campaign.
Understanding civic duties starts at home and continues through education and engagement, according to a former senior Army leader.
The Army Reserve is set to meet its end strength goal this year, according to the component’s senior enlisted soldier, who said that while the component missed last year’s recruiting mission, it surpassed its retention goals.
The Army National Guard is partnering with private sector esports technology leaders in an outreach event that will provide 25 high schools with free, fully equipped computer gaming labs.
The Army plans to hold a series of virtual recruiting events in the next few months after the success of a nationwide event this summer that generated tens of thousands of leads, a senior recruiting leader said.
The Army exceeded its fiscal year 2020 end strength goal of 485,000 active Army soldiers despite battling a pandemic that forced the service to shut down recruiting stations and slow the process of receiving and training new soldiers and cadets, officials said Oct. 9.
To recruit Generation Z, the Army should transition from traditional advertising platforms to digital marketing tools that are fast-moving and tell the soldier story in more authentic ways, according to a new publication from the Association of the U.S. Army.
The Army may be on its way to achieving its goal of hiring 10,000 soldiers after a three-day recruiting blitz brought in thousands of new leads, officials said.