MAJ Ryan Crayne is a U.S. Army Marketing and Behavioral Economics Officer who has served in leader­ship and combat roles in the 1st Infantry Division, 75th Ranger Regiment and the 82nd Airborne Division. Ryan holds an MBA from the University of Michigan and has publishing interests centered around recruiting, retention and the Army Profession. MAJ Crayne currently serves as the Director of the Center for Junior Officers, is a LTG (Ret) James M. Dubik Writing Fellow, and is a Senior Instructor in the Simon Center for the Professional Military Ethic at the United States Military Academy at West Point.