Dear AUSA Members,
We are excited to share that we have a new logo at the Association of the U.S. Army!
This new logo, unveiled Oct. 9, 2023, effectively summarizes the rich history and enduring legacy of the U.S. Army while highlighting the path ahead for our association.
As we looked to rebrand our association, we evaluated the many significant milestones in the Army’s history. From its inception in 1775 to countless pivotal moments throughout our nation’s history, we had many options from which to choose.
However, when reflecting on the Greatest Generation and their remarkable efforts during World War II, we realized that these Soldiers represent the very essence of our Army—with resilience, teamwork, character, competence, and commitment to solve complex problems at critical moments, and ultimately bringing freedom to the world.
This is precisely why we chose to highlight the incredible story of the U.S. Army Rangers at Pointe du Hoc in Normandy, France. On June 6, 1944, D-Day, 225 Army Rangers confronted the most difficult and daring mission of their lives: scaling the sheer and desolate cliffs of Pointe du Hoc to neutralize the enemy’s artillery. Under relentless enemy fire, the Rangers courageously climbed, returning fire and maintaining their precarious positions. Gradually, they hauled themselves over the top of the cliff. In doing so, they not only began to retake the cliff, but the continent of Europe.
The Rangers’ teamwork and determination not only demonstrates the best of the U.S. Army—it also represents our goal at AUSA of Soldiers supporting Soldiers.
With our new logo, our mission is twofold: honor the extraordinary history of the U.S. Army and chart a course for our association’s future. That idea is a critical part of our new look, where a brave and enduring Soldier from the Greatest Generation helps up a promising future Soldier who will carry forward the torch of freedom.
We invite you to welcome our new logo, which captures the enduring spirit of the U.S. Army and signifies our unwavering commitment to Soldiers and their families, veterans, Department of the Army civilians and the entire Army community. We stand united to provide steadfast support to the Army and its mission to defend our nation.
Thank you for your continued support to the Association of the U.S. Army. We are proud to be the Army’s premier association and the foremost supporter of the Total Army.
Robert B. Brown
General, United States Army, Retired
President and Chief Executive Officer