Toolkit: Focus on AUSA Skills Knowledge (ASK) for success

Tuesday, November 07, 2017

The Association of the U.S. Army rolled out a new program for its chapter volunteers at the recent AUSA Chapter Presidents and Delegates Workshop held during the Annual Meeting and Exposition at the Walter E. Washington Convention Center in Washington, D.C.

AUSA Skills Knowledge, or ASK, is designed in a publication called the AUSA “ASK Toolkit” to give chapter volunteers the tools they need to succeed.

The association’s membership department partnered with Suzy Wagner from Brand and Buzz to develop this comprehensive toolkit publication.

The key component of the ASK program is a road map that walks chapters through the steps to recruit and retain quality members.

Items included in the AUSA “ASK Toolkit” include tips on planning successful events that appeal to a wide range of demographics, the critical role of a chapter membership director, in addition to dozens of templates to help chapters send invitations, present awards, and write newsletters and press releases.

The program also encourages chapters to implement a buddy program.

Studies have shown that members who get involved with an organization are more likely to remain members of that organization over time, and a big buddy will be there to welcome a new members, help them grow their network, and get them involved right from the start.

AUSA views this effort as a starting point that can be expanded on in the coming months and years.

Chapter leaders attending the workshop received an AUSA “ASK Toolkit” workbook and a thumb drive that included all of the fillable templates.

If you have questions or suggestions regarding the AUSA Skills Knowledge program, contact Christine Lathrop at [email protected] or 703-907-2681.