Green Book Advertising 

11/20/2013 12:00 AM 

 

Your Message - Seen Over and Over ...

 

YEARLONG EXPOSURE: The Green Book is referred to year-round by key people in Army research, development, testing, procurement and the Army Materiel Command.

ARMY CIRCULATION: ARMY Magazine has more than five times the active Army circulation of any other paid circulation military magazine.

BONUS CIRCULATION: International distribution at exhibitions worldwide.

DEFENSE INDUSTRY READERSHIP: ARMY's circulation includes 12,562 defense industry executives.

AUSA ANNUAL MEETING DISTRIBUTION: 10,000 copies of the Green Book will be distributed at the Association of the U.S. Army's Annual Meeting being held October 13-15, 2014, Washington Convention Center, Washington, DC.

WHY ADVERTISE IN THE GREEN BOOK?  The 2014 Green Book is without a doubt the best advertising buy for the Army market. Your message has yearlong exposure in the reference issue of the Army's professional military journal.

DEPARTMENT OF DEFENSE AND CONGRESSIONAL DISTRIBUTION: Several thousand copies are distributed to DoD and on Captiol Hill.

ELECTRONIC DISTRIBUTION: AUSA is now offering our members an electronic version of the Green Book. Included will be a list of advertisers which will hot link directly to each company's web site. Also, all web sites and / or emails included in each respective ad will be hot linked.

 Editorial Highlights ...
The 2014 Green Book will provide its readers with a status report on the Army through a collection of authoritative and comprehensive articles by AUSA President GEN Gordon R. Sullivan, USA Ret., and Department of the Army officials and senior Army general officers. These reports will enable each reader to learn firsthand the state of the Army, the nation’s major land power force.

Plus ...

  • Directory of Army Weapons & Equipment
  • Command & Staff Directory
  • ARMY Winners
  • Directory of Army Posts & Installations
  • Maps

Green Book Advertising Rates*

*These rates apply only to Green Book advertisers who have not placed an advertisement within the first nine months of the calendar year.

Black & White Space

1 Page $9,764
2/3 page $7,715
1/2 page, island $6,834
1/2 page, horizontal only $6,149
1/3 page $4,099
1/4 page $3,517
1/6 page $2,637

$490 for each standard color, extra per page
$750 for each matched color, extra per page
$1,280 for 4-Color process, extra per page

General ARMY Magazine advertising rates and frequency breaks apply to advertisers who have placed an advertisement with the first  nine months of the calendar year.

Please contact our advertising sales department for further information:

Andraea Davis
Mohanna Sales Representatives
214-291-3660
andraea@mohanna.com

Printing Specifications:

 Trim Size  8-1/8"(w) x 10-7/8(h)
 Live Area  7-3/8"(w) x 10-1/8(h)

Space Unit:

1 page, nonbleed  7" x 10"
1 page, bleed  8-3/8" x 11-1/8"
2/3 page  4-5/8" x 9-5/8"
1/2 page, horizontal

 7" x 4-3/4"

1/2 page, horizontal bleed  8-3/8" x 5-1/2"
1/2 page, island  4-5/8" x 7"
1/2 page, island bleed  5-3/8" x 7-3/4"
1/3 page, vertical  2-1/4" x 9-5/8"
1/3 page, square  4-5/8" x 4-3/4"
1/4 page, horizontal  7" x 2-3/8"
1/6 page, vertical  2-1/4" x 4-5/16"
1/6 page, horizontal  4-5/8" x 2-1/4"
Gutter bleed spread  15" x 10"
Bleed spread  16-5/8" x 10"

Reproduction Material Required:

Digital Files are preferred. Scanned images must have a minimum resolution of 300 dpi at their final image size.

Bleed: A bleed page requires a 1/8" bleed on all four sides and should be designed for both a left-hand or right-hand page.

Perfect Bound: Live matter must be kept at least 3/8" from all trimmed edges. Spreads in the Green Book must allow minimum 3/8" between words or letters crossing gutter.

Recommended formats: PDF/x-1a or TIFF file: A SWOP acceptable to-size digital color proof made from the final file must be provided with the supplied files. Without a hard copy proof ARMY Magazine will not guarantee color reproduction or content of ad.

All digital ads must use Postscript Type 1 fonts, and these must be included in the file. No True Type,  Multiple Master or menu style fonts are to be used. To avoid any font errors it is always best to convert your fonts to outline.

ELECTRONIC DISTRIBUTION

AUSA is now offering our members an electronic version of the Green Book. Included will be a list of advertisers which will hot link directly to each company's web site. Also, all web sites and / or emails included in each respective ad will be hot linked.