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Exhibitor Information 

Association of the United States Army’s
Institute of Land Warfare Army Fires Symposium & Exposition

“Adaptable Fires: Shaping Concepts for the Future Fires Environment”

20-22 July, 2010
Fort Worth Convention Center
Fort Worth, Texas 

A Professional Development Forum  

Exhibitor Information 

The Association of the United States Army’s Institute of Land Warfare (ILW), in conjunction with the United States Army Field Artillery Center and Fort Sill (USAFACFS), and the United States Army Air Defense Artillery Center and Fort Bliss (USAADACENFB) presents the 2010 AUSA ILW Army Fires Symposium & Exposition, to be held 20-22 July, 2010 at the Fort Worth Convention Center, Fort Worth, Texas. The theme for this year’s symposium is:

“Adaptable Fires: Shaping Concepts for the Future Fires Environment.”

The purpose of this announcement is to alert all AUSA Sustaining Members and interested members of industry and the military of the opportunity to exhibit during the three-day symposium.

A key objective of this professional development symposium will be to address the challenges and opportunities the Army Fires community faces as it transforms to the new, modular structure and creates the Army Fires Center of Excellence (CoE) and the Joint Fires University (JFU). Additional emphasis will be given to the ongoing efforts to create new Fires capabilities to support the combatant commander’s ability to operate effectively and efficiently with Joint, Interagency, Intergovernmental and Multinational (JIIM) partners across the full spectrum of current and future conflicts. The comprehensive agenda will highlight the Fires challenges within the context of the 4 Army Imperatives. The key objectives for the professional development of participants (Army & Industry) will be to provide:

  • an update on the Fires Center of Excellence (CoE) and the Joint Fires University (JFU)
  • a discussion of the Fires Campaign Plan (FCP), to include Doctrine, Organization, Training, Materiel, Leader Development, Personnel, Facilities, Cost and Risk (DOTMLPF-CR)
  • a discussion on the challenges of creating the Contemporary Operating Environment (COE)
  • a discussion on the challenges of developing a Fires strategy
  • a discussion on leveraging the commonalities between the ADA/FA system of systems
  • an update on developing/integrating new capabilities for the Fires Force

You should consider participation if your organization is involved in the design, manufacture, or support of the following:

  • Ammunition and Fuzes
  • Artillery and Mortars
  • Command and Control Systems and Components (C4I)
  • Communications Systems and Equipment
  • Electronics, Subsystems and Components
  • Explosives, Powders and Propellants
  • Fire Control and Targeting
  • Missiles and Fire Control
  • Missiles, Rockets and Components
  • Munitions (Lethal, Non-Lethal)
  • Navigation and Satellite Communications
  • Optronics, Surveillance and Sighting Systems
  • Power Generation Equipment and Services
  • Propulsion, Transmission and Components
  • Rugged Computers, Workstations and Peripherals
  • Training and Simulation
  • Unmanned Aerial Systems
  • Vehicle Ballistic Protection

The planned agenda includes panel discussions on topics such as:

Organizational Impacts to Fires Forces

Operational Fires within the Maneuver Environment

Materiel Implications for Change and the Way Forward

Implications of Space and Missile Defense on Fires

Fires Functional Concept and the Way Forward

Joint Fires in an Uncertain Environment

The 2010 AUSA/ILW Army Fires Symposium and Exposition will provide an open forum for attendees to interact and participate in discussions with leaders from the U.S. Army, DoD, industry, and academia.

We hope that you will make your plans to exhibit at this important AUSA/Army event. Both industry and military invitees will receive the planned agenda brochure in the near future.

Exhibit Hall A of the Fort Worth Convention Center will support 30,000 net square feet of display space and is suitable for any heavy equipment you may wish to bring. Exhibit space will be offered in increments of 10’x10’ on a first-come, first-served basis. Raw booth spaces can be combined to create larger display space. Please use the floor plan and exhibit space contract to select your preferred display space. Be sure to include more than one choice as your first choice may not be available.

If you have questions or would like to discuss the exposition or symposium, please contact Rand Meade, AUSA Exhibits Manager at (703) 907-2678, or e-mail rmeade@ausa.org. You can also contact Mary Wille, AUSA Exhibits & Sponsorships Coordinator at (703) 907-2659 or e-mail mwille@ausa.org.


Exhibit Hall Schedule 

Installation of exhibits will start at 1200 hours on Monday, 19 July. All exhibits must be ready for operation by 1600 hours on Tuesday, 20 July. Dismantling of exhibits will begin at 1300 hours on Thursday, 22 July.


Monday,    19 July        1200 – 2000
Tuesday,   20 July       0800 – 1600


Thursday, 22 July       1300 – 2100

Exhibit Hall Hours of Operation

Tuesday, 20 July
Reception in Exhibit Hall     1800 – 2000

Wednesday, 21 July             0830 – 1900
Reception in Exhibit Hall     1800 – 1900

Thursday, 22 July                  0830 - 1300 

Conference Participants 

Conference participants will include government, and industry professionals that directly support the transformation and modernization of the U.S. Army Fires Force. Military and Government attendees include key leaders responsible for the organization, training and equipping of Fires Soldiers and leaders.

Government/Military participation will include representatives from the following organizations:

  • U.S. Army Air Defense Artillery School
  • U.S. Army Field Artillery School
  • U.S. Army Fires Center of Excellence
  • U.S. Army PEO Missiles and Space
  • U.S. Army Space and Missile Defense Command/Army Forces Strategic Command
  • U.S. Army Training and Doctrine Command